For the launch of the new season of Mazatlán Shore, we created a crossover with one of the most popular types of content among Mexican audiences: UFC. Featuring two of the reality show’s main personalities and one of the top Mexican UFC fighters, we developed a campaign in which they challenged each other on social media, leading to an exclusive training session at the UFC Performance Institute (PI), where they would find out whether they truly had the real Shore Gene.

From the very beginning, audiences followed the challenge across social media, which culminated in an invitation from “El Loco” Torres for the Shore cast to attend UFC 327 live in Miami.